SMS Privacy Policy

Privacy Policy for SMS Services

Last Updated: 30 September 2024

At Rosehip Design, we are committed to protecting your privacy and ensuring the security of any personal information we collect. This Privacy Policy outlines how we collect, use, and safeguard your personal data in relation to our SMS services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you use our SMS services, we may collect the following information:

  • Phone Number: To send you SMS messages.
  • Message Content: Any information included in the SMS you send or receive.
  • Device Information: Such as your mobile carrier and SMS service provider.
  • Log Data: This includes details of the SMS messages sent, including the time, date, and status of messages.

2. How We Use Your Information

We use the information we collect to:

  • Deliver SMS messages to you as per the services you have subscribed to or requested.
  • Respond to any queries or requests you make via SMS.
  • Monitor the performance of our SMS services.
  • Improve and personalise our SMS services based on user feedback.

We do not use your personal information for any purpose not described in this policy without your explicit consent.

3. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

  • Consent: Where you have provided explicit consent for us to send you SMS messages.
  • Contractual Necessity: To deliver SMS services as per any agreement between you and us.
  • Legitimate Interests: For our legitimate business interests, such as improving our services, provided your rights and interests do not override these.
  • Legal Obligation: Where necessary to comply with UK legal and regulatory requirements.

4. Sharing Your Information

We will not share your personal information with third parties except in the following cases:

  • Service Providers: We may share your data with third-party service providers who help us deliver our SMS services (e.g., SMS gateways or mobile carriers). These service providers are bound by confidentiality agreements and will not use your personal information for any other purpose.
  • Legal Requirements: We may disclose your information if required by law or in response to valid requests from regulatory authorities.

5. Data Retention

We will retain your personal data only for as long as necessary to provide our SMS services or as required by law. When your data is no longer needed, we will securely delete or anonymise it.

6. Your Rights

Under the UK GDPR, you have the following rights concerning your personal data:

  • Access: You have the right to request access to the personal data we hold about you.
  • Rectification: You have the right to request correction of inaccurate or incomplete data.
  • Erasure: You can request that we delete your personal data under certain conditions.
  • Restriction of Processing: You can ask us to limit how we use your personal data.
  • Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Object: You can object to the processing of your personal data under certain circumstances.

If you wish to exercise any of these rights, please contact us at the details provided below.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no data transmission over the internet or SMS network can be guaranteed as completely secure, so we encourage you to take precautions when communicating via SMS.

8. International Data Transfers

We store and process your data within the UK and the European Economic Area (EEA). If we transfer your data outside the UK or EEA, we will ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by sending an SMS or updating our website. Please review this policy periodically to stay informed about how we protect your privacy.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Rosehip Design
The Bothy, Norton Bavant, Warminster BA12 7BB
gerry@rosehipdesign.co.uk
07938452992

By using our SMS services, you acknowledge that you have read and understood this Privacy Policy.

This policy is designed to comply with UK data protection laws. If your SMS service collects or uses data in a more specific or detailed way, you may need to modify this template accordingly.